First Impressions Staged Homes


	1. Why team with First Impressions Staged Homes? Staging is the #1 marketing tool you can utilize before placing a property on the market. Marketing a property is no different from marketing any other product. All products must be packaged to emphasize their best features. Properties must be packaged to emphasize curb appeal, living space, traffic flow, and the overall ambience. Staging accomplishes this by creating a property that is more appealing to the majority of buyers.

	2. How can First Impressions Staged Homes help my listings sell faster? Buyers buy houses they fall in love with. First Impressions Staged Homes will help your listings sell faster by surrounding the property, both inside and out, with beauty and elegance that will make buyers fall in love. Attention to detail will be paid to every aspect of the property. The final result will be a property that is welcoming to buyers from its curb appeal all the way through to the basement door.

	3. Why should I use a professional stager? Professional stagers are trained to see things that agents and home owners do not see. By bringing in a staging expert, your clients will be more receptive to making the necessary changes. Your clients will also have confidence that you are using every marketing tool available to get their property SOLD. Happy clients are clients for life and they will send you referrals.

	4. Why should all of my listings be staged? You have an obligation to your clients to use every means available to facilitate the sale of their property in the shortest possible time and to sell their home for top dollar. By making a consultation with First Impressions Staged Homes part of every listing package, you will fulfill this fiduciary obligation to your clients because every listing will look its best from the first day listed until the sold sign goes up.

	5. Can working with a professional stager help me become a top producer? Absolutely. In the Atlanta area real estate market where few agents recognize the benefits of home staging, agents who make staging part of their listing package have a competitive advantage over agents who rarely or never offer staging to their clients. Agents who routinely offer home staging are perceived by their clients as being savvy and knowledgeable about what it takes to sell their property and in the least amount of time. Satisfied sellers will be your best advocate for your reputation.

	6. Why will my clients listen to a stager if they won’t listen to me? Clients typically see a professional as wearing only one hat. They are also more likely to heed the advice of experts in their respective fields. Just as your clients see you as a real estate expert, they will respect you for consulting with a staging expert. The purpose of hiring a staging expert is to make the recommendations and changes necessary get the property SOLD!

	7. When should my listings be staged? Staging should take place before placing the property on the MLS. Once staging is completed, photos should be taken and posted online and in your flyers. The majority of buyers do preliminary shopping by viewing the online photos and then select the listings they want to see. Since staged properties look the best in the online photos, those are the properties that have the most showings.

	8. Why should I use a stager when I have always staged my own listings? Staging involves far more than de-cluttering and depersonalizing a home. An agent’s time is valuable and few are willing to spend the time necessary to do a complete job. Professional stagers are trained to make recommendations regarding every aspect of preparing the home for sale. Moving can be a very emotional time for sellers. Professional stagers are trained to deal with sensitive issues and to find realistic solutions to difficult situations. Homeowners look to professional stagers as experts in their field and are more comfortable speaking to an expert regarding their issues or concerns.

	9. How can I convince my clients that their home needs to be staged? Great News! You don’t have to convince your clients of anything; that is the job for First Impressions Staged Homes and we make you look good to your clients. The only thing you need to say to your clients is that a professional stager is part of your team and you are bringing us in to see what, if any, recommendations we have to prepare the property for sale. First Impressions Staged Homes will do the rest - everything from educating your client about the benefits of home staging, doing the actual staging, and educating your client about how to live in their home while it is on the market. We will also deal with the sensitive issues related to preparing the home for sale so you won’t have to.

	10. What do you charge to stage a home? When it comes to staging a property, there is no such thing as one price fits all. The cost depends on the amount of time it takes to stage the property and is based on the size of the property, the amount of work to be done, and what needs top be brought in. As an example, the cost to stage a 6 room house that needs a lot of staging will be more than a 10 room house that needs very little. It never costs you anything to find out the possibilities. Our bids are free and no obligation.

	11. Does the free estimate include a free consultation? No. The free estimate only includes an estimate of the cost to stage the property. No staging advice or suggestions will be provided.

	12. Who pays for the staging? Sometimes the homeowner pays; sometimes the agent pays a portion of the cost; sometimes the agent pays up front and gets reimbursed from escrow; sometimes the homeowner pays up front and the agent pays a portion at the closing table; and sometimes the agent pays as a value added service.

	13. Are there any other advantages to having all of my listings staged? Absolutely. Your clients will see you as an expert in your field because you are bringing in a staging expert. They will appreciate your taking advantage of the best marketing tool available in today’s real estate market.